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SSMIC: Founder Sales: Evolving Your Sales Strategy for Growth

  • Ronald A. Irwin Civic Centre 99 Foster Drive Level 3, Russ Ramsay Room Sault Ste. Marie Canada (map)

If you are a founder or leader in a startup responsible for driving sales in your organization, this session was built specifically to help you master the full sales journey, from user awareness to advocacy.

We’ll help you thrive by building up your skills in understanding the sales process, positioning your business, maximizing conversations, building traction, and nurturing customer relationships and trust over time. During the session you’ll get real feedback and practice through role play focused on cold-calling, sales problem discovery and rejection management.

What you’ll learn:

  • Understand how to craft a compelling sales value proposition, close deals and acquire new customers and partnerships.

  • Navigate inbound and outbound activities with confidence and structure.

  • How to define, track, analyze and manage your sales process so you can become more efficient in closing sales.

  • To nurture relationships, view your products or services from your customer's perspective, and add value to ultimately build trust.

  • Refine your pitch and be well-prepared for engaging in persuasive sales conversations through role play.

Workshop Schedule

November 16, 2023

9:00 a.m. - 12:30 p.m.

Refreshments & Lunch will be provided

Event Page

Earlier Event: November 15
SSMIC: Marketing & Communications
Later Event: November 16
Moonlight Magic